We designed a high-impact billboard campaign for Estro, a luxury real estate developer, that commands attention across Dubai’s urban landscape. The billboard showcases three premium residential projects—The Orchard Place, The Place, and The Place Collection—each with distinctive branding and aesthetic appeal.
The design strategy balances Arabic and English messaging to reach diverse audiences, layering lifestyle photography with clean typography and a refined color palette of sage green, blush pink, and warm neutrals. The main billboard features Estro’s architectural signature and tagline “Proudly delivering exceptional projects,” while companion signage highlights individual project identities, creating a cohesive brand presence across multiple touchpoints.
The work demonstrates our expertise in large-scale environmental design that communicates premium positioning while maintaining clarity and visual hierarchy from a distance.
